COMPELLING HEADLINE HERE TO HOOK THEM IN
In this area, you want to get your reader's
What is their pain?
• Point out their symptoms
• Do they feel this way?
• Read their minds
This is where you keep twisting the knife...
More obstacles rise up.
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Talk about the lack of time, the lack of
money, the lack of knowledge.
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Paint a very bleak picture and identify that you too were once in this very position.
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...the solution, the result of all this pain and suffering, and now...
you are on a mission to help others just like you!
Talk about your failure when you first started looking for a solution. Maybe there was a conspiracy against you, a false belief, a misunderstanding.
Then, you had an ah-ha moment that brought you the result, benefit, solution you were looking for.
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SHOW OFF ALL THE POSSIBLE BENEFITS.
Ask them to imagine what life will be
GO DEEPER INTO
How can you drive home the results more?
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HERE'S A
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HERE'S A
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HERE'S A
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Show off just how much easier, lighter, happier, better things will be when this solution is placed into their lives.
Here's where you officially announce your offer
Show off your product or program, and
present in a sentence or two, exactly
what you're offering (and bonus points
if you can add a metric)
• 9-step Training Program
• X Number of days to completion
• Sample Bullet goes here for space
• Sample Bullet goes here for space
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Are there limited quantities? Limited time? Special offers? Explain and give a reason WHY they must take you up on the offer today.
This is your scarcity. You must have some sort of scarcity to encourage immediate action.
Bonus Number One
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Bonus Number Three
Bonus Number Two
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Bonus Number Five
Bonus Number Three
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Bonus Number Two
Bonus Number Four
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Bonus Number Five
Bonus Number Four
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Bonus Number Six
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Use this space to talk about a guarantee
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List out examples that helps your prospect see
Remind them of the scarcity.
Summarize what sort of transformation
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CLOSING ARGUMENTS. SUMMARIZE THE GREAT RESULTS, OFFER,
CLOSING ARGUMENTS. SUMMARIZE THE GREAT RESULTS, OFFER,